Online Businesses Need to Prepare for Christmas

We have all heard "the early bird gets the worm" and "a stitch in time saves nine". These sayings point to the fact that getting prepared and being in front of your competition makes a significant impact on our sales. The same holds true to online marketing.

It never seems to fail. Every year businesses talk about how important the Christmas shopping season is to their profits and yet, these same businesses find it less important to prepare in the mid to late summer. Early August is the prime time to get started working on the marketing projects for your business website so they may be in place and effective when you need them most.

Marketing Timeline

Let's back into the schedule issues related to marketing your business on the web. First, most businesses realize that the day after Thanksgiving Holiday is the biggest retail shopping day of the year. With business websites, this can begin even the actual holiday itself or slightly before so we can use this as our rough target date that the promotion must be completed not later than.

It is generally recognized that Google is the largest and most used search engine in the world. In the SEO business we also know that it often takes two (2) full cycles of updates for the search engine giant to get your search engine ranking positions ("SERPs") to be in place. Each of these updates takes approximately 4-6 weeks which puts us needing 8-12 weeks before the Thanksgiving Holiday deadline to have all links in place and ready for Google along with the other search engines.

September 15 - September 29

Our schedule now has up needing to have all the SEO of the business website completed, all the links pointing to our website on other websites, directories, search engines and news publications completed and fully functioning. This means that we cannot still be waiting for other webmasters to put our links in place or someone to take another 4-6 weeks to decide to place the link in their directory. Doing so would cost our SERPs dramatically when we need them most.

August 1 through September 15

As you can now see, this only leaves us approximately 6 - 8 weeks to work on the SEO of the site, build links and get everything ready to improve your business website sales during the Christmas shopping season. That is approximately the same amount of time many businesses state it takes to ship you a single product!

Don't Delay!!!

If you want to improve your Christmas season sales, do not wait another day. Whether you choose to go with SEO and Link building through H2 SEO or any other website marketing firm, now is the time to get started. Waiting any longer can be a very costly prospect indeed!