Tuesday, August 02, 2005

Need a Referral?

Ever wonder how so many businesses do so well?

Ever wonder why so many people recommend shopping at one place over another?

Getting a good reputation in business has long been the key for brick-and-mortar retailers through the years. Word of mouth advertising is generally the most sought after form of marketing for the local neighborhood store. Can the same be true online?

The internet works very similar to the real world in many ways. When people want to learn about the better places to live, work or play, they often start with looking it up on the web. Over 85% of American internet users begin with a search engine to start the process. So how does this relate to referrals?

Google is considered by most experts to be the largest and most often used search engine in the world. Most expert search engine optimizers ("SEOs") acknowledge that you cannot get to the first page of Google's Search Engine Ranking Positions ("SERPs") without quality and volume of inbound links to your site. These inbound links are, in essence, referrals from other websites such as: news, directories, search engines and site related to your subject matter (hopefully!).

Obtaining these "referrals" from other quality sites is very similar to getting a word of mouth referral in the "real world". The better the quality of the referral, the better it is received. The more often you hear or see the referral, the more it sticks with you. The same holds true for getting the inbound links and their relationship to your SERPs on the major search engines like Google, Yahoo!, MSN and AOL.

Of course, there are more elements to make the referrals do the most for you but, that is another topic which we can discuss later. For more about online referrals or about SEO and Link Building, please visit http://myncseo.com today!