Thursday, August 11, 2005

Google Adwords Helps Pay the Bills

A little over two months ago, my wife and I decided to create a website focused on Seafood including how-to handle and prepare as well as recipes. Like so many others with an idea for a new website, we wanted to find a means to financially support the site while providing quality content for users to enjoy without having to pay.

Along Comes Google Adwords

For those not familiar, Google offers many services beyond just the search engine. Adwords is the service available to those who want to purchase online pay-per-click advertising to obtaining visitors searching for your product or service. Unlike organic results, pay-per-click is quick to begin bringing leads and quick to drop off when your account runs out of funds.

Adsense is the display side to Adwords. For those who have a website and want to build revenue by "selling" advertising space, Adsense can be an option. Adsense uses the content of your site to determine what ads to display that were purchased through Adwords. As a website owner/manager, you have the option to filter out unwanted ads (e.g. competition, those you just do not like, etc.). If there are no relevant paid ads as determined by Google after the filter, public service ads can be displayed.

Example site: Seafood Plus Info

The site my wife and I created has the Google Adsense ads along the right side of the pages as well as categories on the bottom. To see how this can work or to learn more about both Adwords and Adsense by Google, please visit the links from this page.

There may be something in it for you!