Tuesday, June 29, 2004

Why Doing Business On The Web Isn't (Shouldn't Be) Free

Christmas sales exceed Billions online!

You would think with the multiple years of Christmas retailing that have reeled in billions of dollars of sales online, businesses would be rushing to get a piece of the pie. Considering the ability to lower overhead cost and the outstanding Return-On-Investment (ROI) many online retailers have these days, you would tend to believe that everyone would be dying to get to that realm...When it comes to many small and mid-sized businesses, you would be wrong!

I'm Too Small To Deal With That!

Fear of the unknown is a strong deterrent to placing a small to mid-sized business online. Hearing from others around them who have "failed" to make money on the web gives them reason to hold back. Learning that others have spent tens and even hundreds of thousands of dollars to place a site on the Internet leaves them feeling like a small fish in a big pond. How could they ever compete?

Proven Results!

Placing a business website online takes thought, planning and execution similar to creating a good printed mailer or other publication you expect a lot of people to use towards buying your product or service. You cannot expect to have just any "16 year old" create the site and make you money. {Before anyone comes after me saying their 16 year old could do it, I'm not speaking about any particular individual but rather the notion of professionalism.} It is this professionalism that this message is all about.

http://www.SeaWitchAntiques.com was the result of hours of planning and effort by Michael D. Hudson of H2 SEO, LLC along with the hours of photography and text by Dean Hudson of Sea Witch Antiques in Sneads Ferry North Carolina. Since its inception on December 26, 2003, the site has risen to a number one ranking for "North Carolina Antiques" on over a dozen search engines and directories including Google and Yahoo!. Add to this the site has reached over 120 keyphrases with a number 1 ranking position and maintained over 50 much of this time! That doesn't even get into the fact that a store with approx. 2000 square feet achieving over 150 unique visitors on occasion and maintaining over 80 uniques month after month. Understand that this is all during their very first year in business in North Carolina as well as on the Web!


But I Don't Sell Antiques!

Along with Sea Witch Antiques, we have driven consistent unique visitor counts to small upstart companies in Insurance Training, Trauma and Crime Scene Cleanup and a very small Virginia Radio Station. Each of these sites were created on a "shoe-string" budget and the SEO services were performed to help get them "off the ground". Contact the business owners of any of these example sites and you will hear their comments regarding what the Search Engine Optimization services of H2 SEO, LLC has done for their small business. Just in case you are wondering, they have not been paid nor offered anything exceptional to endorse us. We don't believe in "baiting" to get these comments. Satisfied customers will take care of speaking for themselves.

What About An Established Company?

http://www.TopSailBeach.com is the Topsail Beach Real Estate website of Kathy S. Parker Real Estate. Kathy has been in business for quite a while with the existing website for the last few years. She became frustrated when a company that promised to keep her website "top ranked" missed the fact that her "home page" had changed considerably and they hadn't seemed to do anything for months since that time. Along came H2 SEO, LLC...

With some major changes to the Topsail Beach Vacation Rentals portion of her website along with minor changes to the Topsail Beach Real Estate portion, Kathy's website was ready to begin promoting. Soon, www.TopsailBeach.com ranked number 1 on Google and Yahoo! for Topsail Beach Real Estate and ranked highly for other similar phrases. This "face lift" has been fairly recent, as of this posting, and only time will tell how far the site goes and just how many more visitors will continue to find the website and become customers of Kathy S. Parker Real Estate.

I Am Still Skeptical...

There are always more questions than answers when it comes to spending your money over the web. Feel free to visit the H2 SEO, LLC website at http://www.H2-SEO.com or email us at Website-Marketing@H2-SEO.com. If you prefer the phone, please call us Monday-Friday between 8:00 AM and 5:00 PM Eastern Standard Time (USA).