Retailers Need to Prepare for Christmas

Retailers Need to Prepare for Christmas by having their websites designed/redesigned with the right information on each page and each page properly listed with the major search engines. (see prior article on Christmas Retail 2003)

When you stop and think about it, it only makes sense to be fully prepared considering how many consumers now buy online. The problem is that many business owners, including retailers, procrastinate and don't get started in time. With the pace of Google updates (and other search engines), it can take two full update cycles before the new Incoming BackLinks (IBLs) and PageRank (PR) updates get recognized and displayed. For Google, this can take a full 8 - 12 weeks or more!

Time is running out and many online retailers will contact Search Engine Optimization (SEO) and Website Marketing professionals with impossible deadlines to prepare for the upcoming retail season. Unfortunately, it will result in less than satisfactory sales due to the lack of forthought, planning and time.

If you are in need of online Christmas sales during the 2004 season, contact your web designer or Website Marketing professional today! Delaying now can cost you considerably later.